Wayne B. Norris Management / Sales & Marketing Experience

Wayne B. Norris Photo

President and Chief Financial Officer of Offshore Creations, Inc.
I currently act as President and Chief Financial Officer of Offshore Creations, Inc., [http://www.OffshoreCreations.com], a 130-person software development firm with campuses in 4 countries on two continents.  We create software for approximately two world-wide dozen customers in the areas of website design, device drivers, business applications, and animation.

Principal of Norris Associates
Norris Associates (http://www.Norris-Associates.com) provides Expert Witness and senior level consulting services to the legal, technology, and business communities.  We also provide accounting and management consulting for a variety of customers.

Remote Site Development Manager for Advanced Business Computer Systems, Inc.
Advanced Business Computer Systems has produced a full line of computer automated systems for the Lumber and Building Materials Industry for over 23 years.

Senior Product Manager, 3DstockCharts.com
3DsctockCharts.com (http://www.3DStockCharts.com) produces real-time 3-D renderings of zero-delay full-book bid/asked prices for stocks on the world's major Electronic Communication Networks [ECNs] including Archipelago, Island, Instinet, Redibook, and Brute, using ultra-thin client-side browsers. The company has 75,000 subscribers, over 50,000 daily hits, and in use by major stock brokerages around the world.  I was responsible for determining product and engineering content, creating software development life cycle procedures, qualifying and managing outsourcing and distributed development resources, and coordinating engineering standards.  I also created numerous utility patent applications.

Research & Development Manager, Biopac Systems, Inc., Goleta, CA
Biopac Systems (http://www.biopac.com) manufactures a line of medical instruments for research and education. Biopac equipment includes equipment to monitor and record over 40 electrophysiologic channels including heartbeat, EEG, EKG, EMG, plethysomgraph, and numerous others. My responsibilities include management of all phases the newest release of the core product, including managing a group of 11 software and hardware engineers and others developing and testing software and hardware, including three engineers working remotely from Russia.  I also launched the company Intranet, established and staffed the Quality Assurance department, developed software development life cycle procedures, including ISO 9001 procedures, established a company Internship program, introduced Version Control to our ISO 9001 system, and determined compensation strategies, bonus award practices, and related HR policies.

Vice President, Emulation Systems, Inc., Santa Maria, CA
Emulation Systems, Inc. built aircraft and truck simulators, for use in the training and the entertainment industries. Our products included FAA certificated simulators for Cessna 172 and 182 aircraft, plus realistic simulators for the F-18, Cessna 210, and Beech 19 series of aircraft, the Hughes 500 series helicopters, as well as truck-mounted spray-boom applicators. All simulators had full-featured, high-resolution terrain graphics and full control loading, as well as full Jeppeson navaid and terminal databases. Additional products included Telephony Devices for the Deaf [TDDs] and hard disk test equipment.  My responsibilities included oversight of Engineering, R&D, Manufacturing, and Customer Support.

Vice President, Science & Technology, Chief Technology Officer, Typhoon Software, Santa Barbara, CA
I managed 55 Russian computer scientists and managers in St. Petersburg, Russia, for 5½ years.  We performed 57 software development projects for 41 U.S. customers, including 7 Fortune 500 companies.  I personally marketed and sold every original project Typhoon ever produced during my tenure, and assumed primary management responsibility for all of them.  As Employee number 3, I was the senior technical and sales officer who presided over Typhoon's growth to 80 employees in 4 offices on 3 continents.

Typhoon at the time was the world’s largest outsourcer of Russian software and engineering talent.  Environments included Windows 3.x, 95, and NT, OS/2, UNIX, AS400, DOS, and Mac OS.  Languages included SQL Server, Oracle, VB/Crystal Reports, VBA, Access, Delphi, C/C++, RPG400, and assembler for embedded micro-processors.  We generally used Booch OOD principles.  Projects included MRP systems, database systems for the banking, medical, legal, printing, automotive, law enforcement, and retail communities, Internet applications, speech recognition, multimedia, device drivers, telephony, screen savers, porting between systems and languages, algorithm development, and educational software.  Retail products included: IBM ViaVoice add-ins for Word, Word Perfect, and GroupWise; Always With You, a custom screen saver; and the world's most successful PLM to C porting tool.

A major project at Typhoon was the design and delivery to Xerox Business Systems of an MRP system for the printing industry, including Internet submission of print jobs, error-checking, and workflow tracking thru the factory.  Tie-in was provided to the HR system [for machine-qualified employees, vacation and overtime, etc.], to the Inventory system, to the Timekeeping system, the Fixed Assets system [for machine downtime], and to the General Ledger.  Automatic backward scheduling was provided, with remote login for sales staff.  Automated project bidding was provided, with document archival.  Supervisor alarm conditions were provided for critical conditions.  The system was installed and previewed for the LA Unified School System, Microsoft, and numerous other clients.

Another major project at Typhoon was a successful proposal for a $7.5 million rewrite of the entire Guam government software environment, including a substantial data mining and document management component, with both to-date and date-forward efforts.  This proposal involved a team of 8 people hand-picked and managed by myself over a 4-month period.

Director of Federal Systems Division, ExperTelligence, Inc., Santa Barbara, CA
I managed the most ambitious object-oriented hypertext software development project ever written, Dynamic Documents™, for the U.S. Government.  I had 6 employees and a budget of $½ million per year.  We delivered a prototype, and then negotiated a follow-on contract for $1 million over two years.  My responsibilities included management, business, and programming -- I wrote the word processor.

Management / Marketing duties at General Research Corporation, Santa Barbara, CA
I was asked to improve software operations at a GRC subsidiary, Semifab, Inc., of Hollister, CA.  I reorganized procedures, created a Software Department, purchased additional hardware and software, and produced their first operations manual.  I hired the staff and stayed until the department was operational.

I did marketing, especially to the Defense and National Security communities.  I conducted seminars in new research findings for potential customers throughout the U.S., and coordinated numerous proposal efforts.

Candidate for United States Congress, 1984 and 1986
I ran for Congress in 1984, placing a close second in the three-person primary election.  I ran again in 1986, and won my 3-person primary.  I lost the general election to a 5-term incumbent.

President and Chief Pilot, Norris Airways
I created and operated an aircraft fixed base operation ("FBO") with 14 employees, including 9 pilots, 3 departments, and 11 single- and twin-engine aircraft.  We offered aircraft instruction and rental, air taxi service under Federal Aviation Regulation Part 135, and were an authorized Cessna Aircraft dealership.

President, Gasohol, Incorporated
I organized the first modern gasohol company west of the Mississippi, with 8 investors and 10 employees at 2 sites.  Wholesale customers included the U.S. Navy.  We had retail outlets, as well.

President, Norris Associates, Consultants
I created and ran an environmental and engineering consulting firm with 6 employees.  Projects included residential developments, a power plant in Omaha, NE, a sewage system in Los Angeles, CA, and oil drilling offshore Orange County, CA.  We developed oceanographic, thermal plume, and atmospheric chemistry software and used fuzzy set theory to model governmental decision making.


Resume of Wayne B. Norris                                             Home | Contact | © Wayne B. Norris 2002